Our adventure starts at 10am in Rockwell Green, we will meet outside the post office. From there, we will wander through wide open fields with beautiful views of the old water towers, Wellington monument and Tonedale mill.

We will walk between ancient oak trees, down winding paths that meet waterways with quaint little metal bridges. We will meet an abundance of wildlife such as the resident heron, swans, ducks, woodpeckers, kingfishers (if we're lucky) and more.

We will navigate over stepping stones and skinny weirs to get to the other side of the water ways. Following tracks made by adventurers before us, we’ll meander through meadows, then under a bridge with a dedicated path alongside the water where we can practice our echoes and feel like kids again.

Then over the even littler brick archway bridge that’s almost hidden in the undergrowth, leading us to a big open field with a swimming area and a view of one side of the massive derelict mill at Tonedale.

The beauty of this walk cannot be underestimated. The feeling it gives is wonderful.

We can sit by lake and take in the water and wildlife, we can also break at the swimming area for those brave enough to try the water or we can sit and enjoy the view (and hopefully nice weather!)

Moving on we will explore around the edges of the impressive, and did I mention HUGE derelict mill?

Finally our end point (before walking back) is Braziers Café, situated in part of the mill that’s been renovated, for deliciously crafted coffee - I like mine sweet and hot - the coffee is roasted and ground in-house.

There’s incredible food on the menu, their bread and award winning craft beer is made on site too.

Whilst at Braziers we can talk about our walk, share photos and our written work, if we want to, or simply just enjoy our midway break.

Once suitably satiated, we can head back at a leisurely, lunch digesting pace.

Ending our adventure back at the post office for around 2pm.

The direct walk is a straight 45 minutes with no breaks at a leisurely pace. However, we will wander and stop to take photos and/or journal, at least twice on the first part of the walk.

To make things easier and to allow flexible ordering, please prepare to pay for your order at Braziers separately to the workshop fee.

Join us on this workshop book below, or find more information on our wellbeing photo walk page.

When working with a copywriter for your website, the answers to your questions depend on the terms of your agreement and ownership of the copyright. Here’s how it generally works:

1. Do you need their permission to make amendments to their work?

• If you own the copyright: No, you can edit, restructure, or repurpose the content freely.
  
• If the copywriter retains copyright: Technically yes, you’d need permission to change or adapt their work, especially if it’s being published under their name or used commercially.
  

Best practice: In your contract or agreement, include a clause that transfers full copyright to you upon payment. This is called a “work for hire” or copyright assignment clause.

2. What if you restructure one long blog post into a few smaller ones?

• If you own the content (via copyright transfer), you’re free to do this.
  
• If you don’t, the same rules apply as above—you need permission to modify it.
  

3. Can you delete their posts without worrying about copyright if you stop using them?Yes--if you own the content, you can delete, archive, or update it as you wish.
If they retain the copyright, they technically could object to how the content is used or not used, but most copywriters don't enforce this unless there's a contractual breach or reputation concern.

To protect yourself:

• Make sure your agreement clearly states that all content created is your intellectual property upon payment.
  
• If you're unsure whether this was agreed, check your contract or email trail. If there’s no written agreement, copyright remains with the writer by default under UK and US law.
  

If you would like to learn more about hiring a copy writer please email me at [email protected]

Absolutely. Here's a prioritised list of the most important LinkedIn Ads metrics for analysing lead generation performance through a form, especially when conversions are your primary goal. This framework will help you decide which ads to keep, pause, or optimise in your next period.

🔝 1. Conversions (Leads)Why it's important: This is your ultimate goal – completed lead forms. It tells you which ads are actually delivering real business value. Compare both the total number of conversions and conversion rate across campaigns and creatives to find the highest-performing ads.

📊 2. Cost Per Conversion (Cost Per Lead)Why it's important: Helps determine how efficiently each ad is generating leads. A low CPCV indicates strong ROI, while high costs may signal weak targeting or poor creative performance.

⚡ 3. Conversion Rate (Leads / Clicks)Why it's important: This shows how well your ad traffic is converting into leads. It helps you identify ads that attract the right audience and have strong messaging. A high click-through rate without conversions may indicate misalignment between the ad and landing/form experience.

🎯 4. Click-Through Rate (CTR)Why it's important: Measures how compelling your ad is in terms of messaging, creative, and targeting. A low CTR may mean the ad isn’t engaging, while a high CTR with low conversions suggests the wrong traffic is being attracted.

💰 5. Cost Per Click (CPC)Why it's important: Shows how expensive it is to drive traffic to your form. While lower is generally better, it must be assessed alongside conversion rate. A higher CPC may be acceptable if the conversion rate is strong.

👀 6. ImpressionsWhy it's important: Indicates how many times your ad has been served. It helps with understanding reach and ad fatigue. Very high impressions with low engagement may suggest ad fatigue or poor creative resonance.

▶️ 7. Video Views (and % Completion Rate)Why it's important: For video ads, this shows how engaging your video is. High drop-off early in the video suggests creative issues, while high completion rates may indicate good message delivery.

🔁 8. FrequencyWhy it's important: Tells you how often the same user is seeing your ad. High frequency can lead to fatigue and ad blindness. If conversion rate drops while frequency rises, it’s time to refresh creative.

🧪 Additional Considerations (for split tests or optimisations)

• Demographics & Device breakdown: Which audience segments or devices are converting best.
  
• Time of Day / Day of Week: May reveal performance patterns that help with scheduling.
  
• Engagement (likes, shares, comments): Can indicate which creative sparks interest, though less important for lead gen than CTR and conversion metrics.
  

If you would like help with your social media and ads, send me an email: [email protected]