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Have you started a new creative business venture and feel overwhelmed about all the things you feel you should be doing for growth? Don't fill up your brain by trying to learn everything by yourself, it will suck away your time and lead to burnout. Instead, stick to your zone of genius and let me create you a structured plan to help you move in the right direction. The plan would outline if I can do the work for you, with you or by outsourcing to someone much more qualified and efficient than we are. Either way we will set you up with systems and processes to help you manage your time and small creative business efficiently. You will gain clarity and confidence and be able to prioritise your most important tasks first. We will evaluate your offer from the perspective or a customer. We will look at your branding, marketing material and copy to see if they support what you're offering and work on a plan to make your marketing channels as effective as possible at generating you leads and nurturing your existing audience. The kind of businesses we support: Ceramicists Painters Photographers Artists Clothing Designers Mixed Media Artists Social Media Marketers Doll Makers Dress Makers Any makers or product based businesses Here's how: Step 1: Evaluate Who are you and what are you trying to achieve? Does your website, social media and marketing material support this? Are your goals SMART - Specific, Measurable, Achievable, Relevant and Time Bound? Who are your customers? Where and how are you using visual aids to support your brand, show off your business and improve your SEO (Search Engine Optimisation)? Are those marketing methods effective and representative? Are there any professional connections you can make to benefit your business? Are you using an efficient bookkeeping and admin system? What other software would be useful in your small creative business to save you time and money? How can we use AI to fast track your business related tasks?  Step 2: Plan We will produce a clear written plan to help you get to where you want to be. This will include: Budget and costings Goal planning and time frames Your SWOT analysis (Strength, Weaknesses, Opportunities and Threats Small steps to meet your larger goals What software you are going to need Your customer journey Your marketing plan Systemisation planning Stand operating procedure documentation Consistency an quality control Paperwork you need to create For example, what working space do you need? Will you have a studio set up to photograph products consistently? What equipment do you need to get started or need to invest in next? How can you get set up within your budget? We will create your visual identity including font styles, colour schemes and the type of images that suit your branding for all marketing materials you create. We will also plan how you will market yourself, with inbound and outbound marketing, including: Social media with a strategy Website and SEO Email marketing Customer retention and engagement Traditional marketing techniques Leveraging existing contacts Writing effective product descriptions Taking accurate photos Social proof and more. With a marketing plan created, we can decide what images and messaging you need to support each promotion in line with your business brand. We will discuss where can you find valuable contacts, what suppliers you need and we can also research appropriate admin and bookkeeping software and look at website options.  Step 3: Action This is where we can action everything written above, we can set up your work space/studio with your new kit, I'll show you how to work the lights and your camera, where to position everything and how to create an efficient workflow once you get your images on the computer. I will also show you how to embed keywords into your images to help your website appear higher in search engines (google). We can get started on the content and format for your marketing materials, take photographs in line with your branding and use effective copy (wording) to create your online ads, business cards, fliers etc. We can then put together all your content with your marketing plan and schedule posts online or use a calendar to prompt you in posting fliers etc. We can set up your email marketing and create lead forms to connect with potential customers. We can write up email and invoice templates for customers, set you up with an efficient admin and book keeping software and also create you a website (saving you thousands) and connect to google analytics so you can see how people move around your site, track sales and views and see how they get to your site. We can also find professionals to outsource any of the above to if you want to focus solely on the work with your customers. 
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The Aesthetics of Photography session is a great way to learn how to improve your imagery without having to get too technical with camera settings. You can use any camera for this session, phone or DSLR.
We will learn how to work with the following formal elements to improve the look of your images:
This is a heavily practical session so make sure you wear comfortable shoes and appropriate clothing. We can either start in the studio or I can come to your home. Studio based sessions are £139 Home visits are £169 additional fuel costs may be incurred if you are outside of Honiton. All sessions include worksheets & homework tasks to support your learning and a range of memorable practical and theory based learning activities. Continuing support is available via email or through our popular Facebook training group where we hold free weekly lives, competitions, share our work and socialise with other photography students. Fill in the form below if you are interested in this session: 
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